Moncler Piumini in the brand story in the cultural marketing system, a total of two modes, one mode of consultants will help companies win the Road Development Process and sort all kinds of brand materials to produce attractive, the source of the name from the enterprise, development, product D (design) arise in the classic pen, a key figure involved, the key event in the development process started with the technique of writing prose history of the corporate brand, brand culture, sorting out and explained, giving the brand a classic, restrained, rich content, representing the spirit of the pursuit of a higher level of life and temperament, moved the target consumer groups, while the formation of classic American culture, conducive to broad, long-term spread. A Model for enterprises around the brand proposition and marketing theme, the organization meet the theme of the scenario story extracted from the real life story elements, embedded in the story, brand or product information, to brand promotion, product promotion objectives. At the same time, create the brand story, you must follow the following principles: 1 is the authentic brand story occurred in the production and development of the brand in the true story of a business.
Moncler Gilet especially those with well-known brand enterprises, the development process in the long-suffering, like the story through the experiences of thousands or setbacks. true story only withstand scrutiny, so that consumers be convinced. 2. must have the personality and focus of the story to highlight the product brand personality and focused, can make consumers feel the brands values. Haiers brand story, the story is the representative smashing refrigerator incident , focusing on sex is the product of quality , personality is substandard products not manufactured , has such a clear and focused personality, consumers hear the stories, feel the speed values of the Haier brand quality first . 3. should not be malicious or derogatory speculation speculation malicious competitors, so that although the high profile, but get little play to create a negative brand impact, brand story is good, can be extended, not malicious speculation .Like this:Like Loading...
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Moncler Gilet especially those with well-known brand enterprises, the development process in the long-suffering, like the story through the experiences of thousands or setbacks. true story only withstand scrutiny, so that consumers be convinced. 2. must have the personality and focus of the story to highlight the product brand personality and focused, can make consumers feel the brands values. Haiers brand story, the story is the representative smashing refrigerator incident , focusing on sex is the product of quality , personality is substandard products not manufactured , has such a clear and focused personality, consumers hear the stories, feel the speed values of the Haier brand quality first . 3. should not be malicious or derogatory speculation speculation malicious competitors, so that although the high profile, but get little play to create a negative brand impact, brand story is good, can be extended, not malicious speculation .Like this:Like Loading...
http://monclergiacca2013.blog.com
https://twitter.com/monclergiacca
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